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What does Garderoba mean?

Let's start at the beginning...

It is a question that they always ask me and here I share it with you; Garderoba means wardrobe in Romanian. Yes, in Romanian. The story of how the name was selected is very funny and at the same time now that I'm writing this down, it makes me reconfirm that we really have to trust and let ourselves be guided by our instincts, it rarely fails.

I didn't want a name in English, since almost all the clothing businesses at that time had their names in this language and from that small detail I knew that if I really started a business in this sector, it would be with an unusual name, a different name. I wanted to have coherence from that "little" detail.

I spent days putting words in Spanish related to fashion and comparing them in other languages ​​-all this in the google translator-. I selected 3, I don't remember what they were but what I do remember is that the name I initially chose was not ''Garderoba''. The days passed and the word Garderoba did not come out of my head, I had "clicked" with it since I found it but they told me that it was not a good option because it was very difficult to pronounce and retain and I kept the first option because I liked it, I didn't love it but I liked it. Not many days went by when I changed my mind and I listened to my intuition and said that the name of the project would not be the one that had already been chosen, but would be called GARDEROBA -I am writing it now and it still fills me with happiness and beautiful nerves- and you see...

This is how it all began, after the name was defined, we shared the idea with Dani and Lore, friends that my ex-husband gave me and whom I love and admire, who also worked on the logo and many other things during all these years, since day one they also made this project part of them. In fact, if it had been up to them, this website would have been active years ago, but this was the moment to take the plunge and despite the changes that occur in the course of life, they continue to be part of it, and in what way... They have told me oriented, they have given me clarity with all these ideas that I have in my head, they have seen beyond what I have been able to see, in short, they are two key people in this treasure of mine, who also "bewitched" with this great website project.

Garderoba was born in 2015 and to date it has been quite an experience, a path of challenges, satisfaction and a lot of learning that has allowed me to grow as a human and professional being. During all these years, Dad, God has given me the opportunity to meet wonderful people who in one way or another have contributed to the benefit of this project. With advice, interesting conversations and actions. People that I will always carry with me and for whom I will always be grateful.

Garderoba is a showroom where I try to provide a personalized service to each client, respecting their space and time, where the most important thing is that whoever visits us or makes their purchase online finds what they need for that important occasion or their day to day. day and that we have the honor of being a part of it. For this reason our modality is by appointment, so that each client takes their time and together we make an objective and intelligent selection of pieces based on their needs and lifestyle.

We are a women's clothing space, where I try with a meticulous selection of pieces, to offer you different, elegant, timeless but above all versatile options and with a minimum quantity per model, in such a way that the percentage of you finding another with the same thing is very minimal.

In my heart and mind I keep many desires for Garderoba, which I am sure that with effort, discipline, focus, humility to recognize when I am not on the right path and wisdom to handle each circumstance, I will be able to make it come true.

I have always liked business, but I never thought it would be in this sector and that I would be so passionate about it...

Once again, thank you for having been interested enough to read and come here, thank you for giving me these minutes of your time.

A hug,

Francheska Moya

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