Hello, I am Francheska Moya Communicator, Journalist and Broadcaster by profession and passion. I had the opportunity to start working in my profession long before finishing my university degree and I have been fortunate to know each branch of it; Corporate Communication, Journalism, Radio, Television as News Presenter and Master of Ceremony. Communication is one of my greatest passions. Art in general really. I enjoy art in all its aspects. I studied Dramatic Art at the National School of Fine Arts, I didn't finish it, I only studied half of it, 2 years. It was a beautiful experience. Professors that I still remember and appreciate and who when I worked in the Ministry of Culture of the Rep. Dom. I had the pleasure of interviewing. I love singing as well as writing. In short, communication and art will always be part of me. I live it.

I have always liked business, generating resources independently. However, at that time I never trained in the area, I decided to dedicate myself to my profession, to be a mother and by then also a wife.

In 2013 I started my first business; jewelry, it was called FRAMA. I loved it but it was extremely tiring and underpaid for the time spent on each prop. In the same year, if I remember correctly, due to my role as a mother and lover of sweets, I also did almost all the courses related to pastry at the Risk School and after so many recipes, trial and error, I decided to start making those same desserts and sell them, they were really rich.

I had always questioned myself regarding the type of pieces that were found in almost all women's clothing stores, their customer service, the dynamics of the business owner or employee with the customer in order to close a sale and their post-sale treatment. Consumer behavior.

In 2014, due to the desire to generate more resources, "to be the owner of my time" and to do something different was increasing, the interest in selling women's clothing different from what I normally found in the market did not leave my mind despite of the NO that I told myself. It was a combination between the desire to undertake and feeling a need for different pieces and in a not very common line that I understood I could satisfy. It should be noted that I have never been one to keep up with fashion shows or always be "Fashionable" and have the latest trends, neither at that time studying topics related to fashion, image consulting or styling was not part of of my priorities. I didn't know anything about the sector, I simply had a very clear idea in my mind of what I wanted to offer and who I was going to address. But so far, only in my mind.